Priority Labs

UW-Madison has incredible talent. But our creative energy is scattered.

Too much is built for the wrong audience.

People are building for judges, recruiters, and resume lines, not because they actually care.

And everyone's stuck in the same bubbles.

Same majors. Same circles. Same conversations. The ideas start to sound the same.

Priority Labs is a 9-day sprint to fix that.

Founders, artists, creators, builders. Anyone who actually cares about what they're making. We're bringing the most dedicated builders on campus together.

It's not a hackathon. It's not a competition.

It's an environment built for collaboration, focus, and real creative energy.

By Day 9, You Walk Away With

Visible Progress

You won't just have a better idea. You will have built, coded, designed, or created something tangible.

Your People

A tight-knit community of ambitious builders on campus who actually know your name, understand your vision, and support your work.

Documented Journey

We are documenting the entire sprint. You aren't just building in the dark; you are getting eyes on your project and sharing your story with the campus.

Real Momentum

The undeniable proof that you can show up consistently, push through the friction, and actually finish what you start.

This isn't for everyone

Show up every morning at 7am.

It's early. That's the point. The people who show up are the people who care.

Bring something you're working on.

A startup, a brand, a creative project, something real you want to make progress on. No "exploring ideas."

Commit to the full 9 days.

You're not dropping in and out. You're here the whole time. No skipping days.

What Cohort 1 Said

“I am so proud to be a part of this group ... I am forever grateful.”

Tyler Voss

Founder Frame

“I've never felt more thankful to have stumbled upon an e-blast!”

Maja Hastings

The Crafty Critters

“The most rewarding part of Priority Labs has been the relationships I've been able to build.”

Kaylie Wiedmeyer

Stitch

Priority is the software for people who take action and demand a better version of themselves. Priority Labs is the physical extension of that ecosystem, made specifically for builders & creators who are ready to grow.

Fall 2026 Cohort

September 25 – October 4, 2026UW-Madison Campus

Fill out the one-question form. We'll have a quick chat. Then we'll let you know within a few days.

Apply Now

Spots are limited.

Applications close September 20th at 11:59 PM.

We review applications on a rolling basis — spots can fill before the deadline, so apply early.

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