Priority Labs
This is what happens when driven
people show up every day.
Get Early Access for Fall 2026What is Priority Labs?
UW-Madison has incredible talent. But our creative energy is scattered. People are stuck in the same bubbles - same majors, same circles, same conversations. Too much is built for judges and resume lines, not because people actually care.
Priority Labs is a 9-day sprint to fix that. Founders, artists, creators, builders. Anyone who actually cares about what they're making. We're bringing the most dedicated builders on campus together.
It's not a hackathon. It's not a competition. It's an environment built for collaboration, focus, and real creative energy.
Cohort 1 proved it works.
Priority is the software for people who take action and demand a better version of themselves. Priority Labs is the physical extension of that ecosystem, made specifically for builders & creators who are ready to grow.
What Cohort 1 Said
“I am so proud to be a part of this group ... I am forever grateful.”
Tyler Voss
Founder Frame
“I've never felt more thankful to have stumbled upon an e-blast!”
Maja Hastings
The Crafty Critters
“The most rewarding part of Priority Labs has been the relationships I've been able to build.”
Kaylie Wiedmeyer
Stitch
This isn't for everyone
Show up every morning at 7 AM.
It's early. That's the point. The people who show up are the people who care.
Bring something you're working on.
A startup, a brand, a creative project - something real you want to make progress on. No "exploring ideas."
Commit to the full sprint.
You're not dropping in and out. You're here the whole time. No skipping days.
Cohort 2 - Fall 2026
9 days. 7 AM. Real work. If you're building something and you want to be in a room full of people who are doing the same, get on the early access list below. Applications open in August.
Get Early AccessGet notified when applications open in August.
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